A business owner may spend years building recognition and customer trust without realising that the brand is itself an asset worth protecting. This is particularly important to address before investing heavily in marketing, so the value being built is legally secured.
Source: Companies and Intellectual Property Commission (CIPC)
Frequently Asked Questions
What does a trademark protect?
A trademark can protect registered marks used to distinguish particular goods or services.
Is registering a company name the same as registering a trademark?
No — they are separate legal processes.
Can a trademark have financial value?
Yes — a strong trademark can become a valuable intellectual-property asset.