This is one of the quieter ways inflation shows up in everyday shopping — a loyal customer can end up paying more per unit for a familiar product without ever noticing a price change, simply because the pack got smaller. Comparing the price-per-100g or price-per-unit figure on shelf labels, rather than just the sticker price, is the most reliable way for consumers to catch this.
Frequently Asked Questions
Is shrinkflation illegal in South Africa?
No — reducing pack size isn't illegal, but the new size and weight must be accurately labelled; the practice becomes a legal issue only if the labelling itself is misleading.
Why do companies use shrinkflation instead of just raising prices?
Research suggests consumers notice and react more strongly to a visible price increase than to a smaller pack size at the same price, making it a less confrontational way to offset rising costs.
How can a shopper spot shrinkflation?
By checking the price-per-unit figure often shown on shelf labels, and comparing it over time rather than relying on memory of the total price.