Businesses can create different content for different stages of the customer's journey. Educational content can attract people early, while service and product pages can target people closer to making a purchase decision.
Frequently Asked Questions
What is search intent?
It is the underlying purpose behind a person's search query.
Are informational searches valuable to businesses?
Yes — they can introduce potential customers to a business before they are ready to buy.
Should every article try to sell something?
Not necessarily — useful content can build trust and bring visitors into the business's ecosystem.