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Websites & SEO

Google Doesn't Automatically Know Everything About Your Website

Publishing a webpage doesn't guarantee search engines will immediately discover, index or rank it — they need to crawl the site, process its content and decide which pages to include and how they should appear for particular searches.

A business owner can publish ten excellent articles and still receive little search traffic if the pages aren't properly discoverable, technically accessible or relevant to what people are actually searching for.

Frequently Asked Questions

What is indexing?

Indexing is the process through which a search engine stores and processes information about webpages so they can potentially appear in search results.

Does indexing guarantee ranking?

No.

How can businesses help search engines discover their pages?

Good site structure, internal links, XML sitemaps and properly accessible pages can help.

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