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That "Free Trial" Can Legally Keep Billing You — But You Have to Be Told Clearly First

Subscription services offering a free trial that automatically converts to paid are legal in South Africa, but the Consumer Protection Act requires clear, upfront disclosure of the terms, including the cost once it converts and how to cancel.

Many consumers have been caught by an unexpected charge after forgetting to cancel a free trial, a frustrating but not necessarily illegal outcome if the terms were clearly disclosed upfront. Businesses offering trials need genuinely clear disclosure and an easy cancellation process to stay compliant.

Source: Consumer Protection Act 68 of 2008

Frequently Asked Questions

Can a business charge a consumer without any warning once a free trial ends?

The charge itself generally isn't the legal issue — the requirement is that the terms of the trial, including that it converts to a paid subscription, must have been clearly disclosed before signup.

What should a consumer do if they were charged despite cancelling a free trial?

Keep proof of the cancellation and raise a formal complaint with the business first, escalating to a relevant ombud or the National Consumer Commission if unresolved.

Does this apply to international subscription services billing South African consumers?

South African consumer protection law primarily governs suppliers operating in South Africa; enforcing rights against a foreign-based company can be more complex.

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