The value of data isn't simply that a business has lots of it. The real value comes from having accurate, relevant and responsibly managed information, since South African businesses also need to consider POPIA when handling customer data.
Frequently Asked Questions
Can customer data help a business grow?
Yes — properly analysed data can help identify customer behaviour, trends and opportunities.
Can businesses use customer information however they want?
No — South African businesses need to consider applicable privacy and data-protection requirements, including POPIA.
Why should businesses protect their data?
Data breaches can cause financial losses, operational disruption, reputational damage and regulatory consequences.